gem – BRAND DEVELOPMENT

The development of this fictional product (Kristallweizen: a specially filtered and clear kind of weiss beer combined with three different flavors) was based on the analysis of an already existing austrian beer brand and created with Michael Gügerl, Roman Pendl and Bernhard Karisch. The name is short for gemstone.

Isabel Erlebach | gem – BRAND DEVELOPMENT Isabel Erlebach | gem – BRAND DEVELOPMENT Isabel Erlebach | gem – BRAND DEVELOPMENT Isabel Erlebach | gem – BRAND DEVELOPMENT Isabel Erlebach | gem – BRAND DEVELOPMENT Isabel Erlebach | gem – BRAND DEVELOPMENT
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